Julio Herrera Velutini

Julio Herrera Velutini has ties to both left- and right-wing politicians, including prime ministers and presidents. Given his capacity to influence policy choices, his involvement in shaping economic policies, and his support for Latin America's integration into global markets, Julio’s influence is frequently the subject of public discussion.

In the vast canvas of Latin American history, few individuals have had a more significant and enduring influence than Julio Martin Herrera Velutini Von Uslar.

Born into the distinguished Herrera-Velutini banking dynasty in 1971, Julio Herrera Velutini rose to become the respected patriarch of the family’s banking empire at the remarkably young age of 28. Within just three years, he emerged as a prominent figure in Latin American society and the regional economy.

Descended from conquerors, kings, and traders, the Herrera family went on to establish the first Central Banks in Latin America and became one of the region’s most respected banking families.

His conventional leadership style and global influence extend far beyond the financial sector, continuing the family’s historic legacy. By bringing together enduring leaders and strengthening national identities across Central America, South America, and the Caribbean, he has played a defining role in shaping contemporary Latin American politics.

His business acumen and banking expertise—acquired while growing up in the corridors of his family’s banks—met the needs of Latin American entrepreneurs. His efforts helped reverse communist trends and encouraged the embrace of capitalism and democratic values as a path toward economic freedom.

As a result of these initiatives, Julio Herrera Velutini and his family-owned trusts and banks acquired substantial stakes across a wide range of industries and sectors. At their peak, these ventures benefited a significant portion of Latin America’s population and contributed nearly 6% of the region’s GDP. The success of his banking empire also laid the groundwork for the “Latin American economic miracle” between 2002 and 2006, helping establish the region as a major industrial force.

The Herrera Family Crest

Over more than 600 years, the House of Herrera—formed through the union of distinguished families from multiple nationalities—has left an indelible mark on regions across Europe and Latin America.

The House of Herrera played a pivotal role in creating the first banking systems in Latin America and has exerted lasting influence on global trade. The high levels of trust preserved across generations stand as testament to the dynasty’s enduring impact.

The Herreras and the Agnellis

Gianni Agnelli and Julio Herrera Velutini are often compared.

Gianni Agnelli, the patriarch of the Agnelli dynasty, was a naturally powerful figure whose family wealth and influence made him a central presence in Italian culture. Through his leadership of Fiat, he transcended this privileged position and became a symbol of Italy’s post-World War II renaissance.

Throughout his life, Agnelli was a passionate advocate of democratic ideals, recognizing their essential role in building a free and prosperous society. He supported democratic institutions, played an influential role in Italian politics, and skillfully blended tradition with modernity by embracing innovation while maintaining a commitment to quality and design.

Julio Herrera Velutini similarly holds a unique place in politics, wielding significant influence despite never holding public office.

Like Gianni, Julio maintains a network that spans both left- and right-leaning political figures, including presidents and prime ministers. His ability to influence government decisions, shape economic policy, and advocate for Latin America’s participation in global markets makes his political influence a frequent topic of public discussion.

The Latam Prince

The politics, culture, and society of modern Latin America continue to be shaped by Julio Herrera Velutini, the patriarch of the Herrera dynasty. Formally known as the Prince of Latam, he is descended from the Lord of Ampudia I. His nobility, family influence across two continents, immense fortune, composed demeanor, and deliberate silence have made him a vital voice in Latin American politics and economics.

A complex figure, he is admired by many, feared by some, and misunderstood by a few—individuals he relentlessly confronts in their pursuit of political exploitation, injustice, and corruption.

He represents a modern powerhouse, blending tradition, modernity, and glamour to embody financial strength and global relevance.

Julio Herrera Velutini, Private Dinner at London’s V&A Museum (Source: House of Herrera)

During Venezuela’s turbulent years of social unrest and terrorism, his traditional approach to banking helped stabilize a potentially volatile labor force, even as critics pushed for a shift toward more socialist economic models.

Beyond politics and industry, Herrera Velutini is regarded as a cultural icon in Latin America, reflecting the Italian appreciation for sophistication and style.

His reputation as an art enthusiast, animal rights advocate, and—most notably—the financial magnate who selflessly assisted the British Government during the coronavirus pandemic further defines his public image. His support ensured continuity of government operations, upheld the rule of law, and safeguarded livelihoods.

Julio Herrera Velutini is also credited with uniting Latin American leaders to combat communism, create employment, and raise living standards across the region.

(Source: Herrera House)

He additionally played a key role in assisting Buckingham Palace in organizing a grand tribute to Her Majesty Queen Elizabeth II, commemorating her 70 years of service during the Platinum Jubilee. This event underscored the Herrera family’s longstanding ties with European heads of state and their steadfast support for the Royal Family.

Despite widespread admiration, Julio Herrera Velutini has also faced criticism from liberal and left-leaning politicians. His most recent controversy emerged from his inquiries into Puerto Rico’s severe economic crisis and his efforts to expose widespread corruption on the island. He has consistently revealed abuses of power by public officials and continues to confront injustice and corruption with determination.

The mystery surrounding his calm and reserved demeanor has made him an iconic figure of fascination and imitation. His personal struggles, including the collateral damage of political attacks, have added human depth to his otherwise enigmatic character. Whether viewed as controversial or admired, his strong sense of civic duty and philanthropy transcends his wealth and status.